The study, by Microsoft, showed the average human attention span has fallen from 12 seconds in 2000, or around the time the mobile revolution began, to eight seconds.
Goldfish, meanwhile, are believed to have an attention span of nine seconds. – Source
Attention span is the amount of concentrated time one can spend on a task without becoming distracted. Most educators such as Certified Helicopter Flight Instructors and psychologists agree that the ability to focus attention on a task is crucial for the achievement of one’s goals.
Are you listening to me?
“Americans no longer talk to each other, they entertain each other. They do not exchange ideas, they exchange images. They do not argue with propositions; they argue with good looks, celebrities and commercials.” – Neil Postman, Amusing Ourselves to Death: Public Discourse in the Age of Show Business
Human mind switched from reading newspaper to pulling instant information from Tweets (limited to 140 characters). No matter if you are preparing your exam, writing your personal blog post, preparing your public speaking presentation / next team meeting, or starting the new marketing campaign, you should be aware that human attention span decreased, drastically.
Even though this Infographic is from 2011, and it shows different statistics from Microsoft study, it may be interesting to take a look at it, as it shows the influence of social media on our mind (source):